Businesses can no longer depend solely upon organic reach with the level of competition in today’s digital marketplace. Search Engine Optimization (SEO) and content marketing are great and necessary, but paid advertising is a necessary marketing component to contacts now. Out there, I can find countless tools for online marketing and advertising, and very few tools are as effective and powerful as Google Ads. It is a big place, with a lot of reach, and it enables you to target and connect with potential customers in real-time, at the right time, and ultimately at the right place.